Under the Guidance of "Longquan Precision" Promote High-quality Development of Automotive Air-conditioning industry
The rapid development of the automobile industry witnesses the increase of the demand for the auto air conditioning industry. According to the data of the Institute, the scale of China's auto air-conditioning market in 2015 was 18.2 billion yuan, up 13.75% year-on-year, and the compound annual growth rate from 2011 to 2015 was 13.94%. It is estimated that by 2020, China's auto air-conditioning market will reach 30 billion yuan. The market prospect is immeasurable.
As a manufacturing base for spare and accessory auto air-conditioner parts, Longquan City in Zhejiang, through the efforts such as the implementation of technological innovation, “machine replaces human” and management improvement, has realized the expansion from the low-end maintenance market to the middle and high-end supporting market and achieved great-leap-forward development of the transformation towards products of assembly, complete machine and technology. Relying on the key technologies of auto air-conditioning, industrial supporting capabilities, the division of intensive industry has become local pillar industries, driving regional economic growth.
While vigorously developing basic industries, innovating technology, and improving its sound quality, it is necessary to develop product promotion and business channels, enhance brand awareness, and let more people understand your own corporate culture and products' technical features. Shanghai International Auto Air-Conditioning & Refrigeration Exhibition (CIAAR) has experienced seventeen years of comprehensive development, accumulating rich exhibit resources and a solid audience base. As one of the main exhibits in this Exhibition, the auto air-conditioning spare parts are highly compatible with the local business of Longquan. With the expansion of the exhibition scale year by year, it has become a more efficient platform for cooperation and exchanges.
With many years of cooperation with the CIAAR, the Association participates in this Exhibition by groups, forming strong exhibition group effect. On the basis of strengthening the domestic market, it aims to help the products go global, open up overseas promotion channels and drive further growth of the brand and the economy in Longquan. Up to now, 48 outstanding enterprises have signed up for the exhibition. Enterprises leb by Zhejiang Santian, Chuangxin, Songxin, Lantong, Bowei, Kailida, JLS, Baojiali, Xinjin, and Yili have settled in CIAAR and they will display the manufacturing level of auto air-conditioning as well as the "Longquan Precision" at the Exhibition this year.
Referring to the cooperation with the Exhibition for many years, Ye Biwen, Secretary-General of the Association, said that with the CIAAR platform that contains the market, local excellent enterprises are actively organized to participate in the Exhibition every year in order to better publicize local culture and brand effect of Longquan, and open up business both at home and abroad. The two sides will actively carry out the promotion work, fully support the Auto Air-conditioning Exhibition to be held at the Shanghai Everbright Convention and Exhibition Center from November 13 to 15, and work together to promote the high-quality development of the domestic auto air-conditioning industry.
